From Confusion to Clarity: My Journey in Cold Email Marketing
When I started with cold email marketing, it felt like stepping into a battlefield I wasn’t ready for. There were so many moving parts—everywhere I looked, things were changing. Strategies that worked one month became obsolete the next. It felt overwhelming, like trying to hit a moving target in the dark. But slowly, through trial and error (and a lot of mistakes), I started figuring things out. I built my own system to stay on top of things, a system I like to call the Triangle Framework : Copy, Targeting, and Deliverability . If you can get these three corners right, you’ll have a solid foundation. If even one of them is off, though? You’re toast. Copy: My War with the Inbox When I first started, personalization was everything. Every email had to be tailored like a bespoke suit. If you weren’t spending time researching your prospect, you weren’t even in the game. I’d scour LinkedIn, websites, anything I could find, just to add that perfect personal touch. And honestly? It worke...